Senior Website Manager, about.gitlab.com

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.

An overview of this role

We're looking for a strategic, data-driven owner for about.gitlab.com, the site where developers, platform teams and enterprise buyers first meet GitLab. You'll build a performance-based strategy for where the site goes next, align partners around it, and see it through: from the roadmap and experimentation program to the pages behind every major product launch and event.

You set direction and orchestrate the work; you don't need to build it yourself.

What You'll Do

• Build a performance-based strategy and quarterly roadmap for about.gitlab.com, tied to pipeline and self-serve trial goals, and align Marketing leadership and partners around it.
• Set the experimentation roadmap based on business goals and manage the optimization program, partnering with User Experience (UX) Design so design shapes what we test from the start.
• Own launch page production for major product launches and events, from calendar and brief to launch readiness and post-launch cleanup, with UX Design, Product Marketing, Content and Marketing Engineering.
• Set direction for information architecture and content governance, so a site with many contributors stays coherent, on brand and easy for search and artificial intelligence (AI) answer engines to understand.
• Represent content contributors on the content management system (CMS) roadmap, and bring AI into their workflows with clear guardrails for human review.
• Build a two-way partnership with localization content managers so learnings flow between the English and localized sites.
• Define the site's success metrics (conversion on key paths, site-sourced pipeline, test velocity and win rate, on-time launches) and report progress to Marketing leadership.

What You'll Bring

• Experience owning strategy for a high-traffic business-to-business software-as-a-service website, ideally one with many audiences and contributors.
• A track record of setting an experimentation roadmap and running a program that delivered measurable conversion or pipeline lift.
• Experience running website launches across design, content, product marketing and engineering teams.
• Skill at turning analytics, research and A/B test results into clear priorities.
• The ability to lead through influence: you build credibility with designers, engineers and marketers, and act as a partner, not a gatekeeper.
• Technical fluency with modern websites and content management systems, enough to make tradeoffs with engineers. You don't need to write production code.
• Curiosity about AI and experience using it to improve content or web workflows.
• Clear, concise asynchronous writing and the ability to thrive in GitLab's all-remote, handbook-first culture.

Bonus points: experience marketing to developers, running localized sites, or working with technical search engine optimization (SEO) and answer engine optimization (AEO).

About the team

You'll lead through a dedicated team of specialists in UX design, technical SEO, AEO, marketing analytics, content, paid and campaigns, and partner with Marketing Engineering to ship.

If this role excites you but you don't meet every requirement, we still encourage you to apply.

The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base…