Sr. Product Analyst – Lead Generation

About the Team

The Lead Generation Team owns some of the most important products businesses use to build their digital presence and generate leads on HighLevel.

Our product portfolio includes Funnels, Websites, AI Studio, Forms, Surveys, Quizzes, Domains, Media, QR Codes, Listings, SEO, Analytics, Tracking, and other lead-generation experiences.

Millions of funnels, websites, forms, and other digital experiences are created using HighLevel. Our goal is to help agencies and businesses not only create these experiences but continuously improve their ability to attract visitors, capture leads, and drive conversions.

Data plays a critical role in how we make product decisions. We are looking for a Senior Product Analyst who can independently lead analytical work, deepen our understanding of customer behavior, identify growth opportunities, and help Product Managers make faster, better-informed decisions.

About the Role

HighLevel is looking for a highly analytical and product-minded Senior Product Analyst to join our Lead Generation Product team.

You will work closely with Product Managers, Engineering, Design, Data, and GTM teams to understand how customers discover, adopt, and use our products—and where the most meaningful opportunities exist to improve their experience.

You will own analytical projects end to end: framing the right questions, defining the approach, validating the data, conducting the analysis, and translating findings into clear recommendations. Your work will span the complete customer journey, from activation and feature adoption to engagement, conversion, retention, and monetization.

This is a hands-on individual contributor role with a strong emphasis on independent ownership, product judgment, and cross-functional influence. Beyond delivering reports, you will proactively surface opportunities, challenge assumptions, and help Product Managers determine what we should build, why we should build it, and whether what we shipped actually worked.

Responsibilities

• Own end-to-end product analyses across Funnels, Websites, Forms, Surveys, Domains, SEO, Listings, and other LeadGen products, turning ambiguous questions into structured analyses and actionable recommendations.
• Partner with Product Managers to define success metrics and measurement frameworks for product areas and initiatives, covering activation, adoption, engagement, retention, conversion, and monetization.
• Build and maintain dashboards that give Product Managers and leadership clear visibility into product health, emerging trends, and business outcomes, while enabling teams to answer recurring questions independently.
• Lead funnel and journey analyses to identify friction and drop-offs across onboarding, creation, publishing, lead capture, and other critical workflows.
• Conduct cohort, segmentation, and retention analyses to understand differences across customer segments, usage patterns, and lifecycle stages—and identify where targeted improvements could have the greatest impact.
• Partner with Product Managers to size opportunities, validate hypotheses, evaluate trade-offs, and prioritize initiatives based on potential customer and business impact.
• Define measurement plans before feature launches, establish baselines, and evaluate adoption and outcomes after release. Communicate what the evidence supports, where uncertainty remains,…