Product Development & Marketing Manager

• Own the competitive landscape from the product perspective, tracking competitor launches, formulations, ingredients, claims, clinical results, pricing and packaging across supplement and topical hair care.
• Build and maintain a centralized competitive intelligence hub, including product benchmarks, claims and ingredient matrices and pricing architecture.
• Support the Sr. Manager and Consumer Insights team to bring consumer research together with competitive and product intelligence.
• Deliver regular competitive readouts that flag threats and whitespace.
• Build compelling business cases for new concepts, including market sizing, consumer rationale, pricing, volume forecasts and margin targets.
• Execute the stage-gate process and all deliverables for assigned projects across supplements and topicals.
• Write product, creative and copy briefs, defining the target consumer, benefits, claims ambition, format and cost targets.
• Develop product claims in partnership with Formulation and Clinical & Medical Affairs.
• Drive feasibility reviews with Packaging, Operations and Supply Chain for each concept.
• Develop product positioning, value propositions, naming direction and core messaging that set new launches apart from the competition.
• Shape claims strategy in partnership with Clinical & Medical Affairs and Regulatory.
• Support development of new product assets that communicate efficacy and results.
• Build integrated go-to-market plans with Brand Marketing, Growth, Retention, Retail and Professional teams.
• Brief Creative, Copy and Packaging teams on launch assets that communicate efficacy.
• Partner with Education to create sell-in materials, product training and FAQs for retail partners, healthcare professionals, stylists and Customer Experience teams.
• Collaborate with Medical Affairs to ensure clinical and scientific validation is reflected accurately in marketing communications.
• Track post-launch performance against defined KPIs and competitive response.
• Partner with Regulatory Affairs and Quality Assurance on compliance and product certifications.

Experience

• 5+ years in product development, innovation and/or product marketing within supplements, OTC, beauty or personal care; hair care or skincare preferred
• Proven track record of taking products from concept to launch through a cross-functional stage-gate process, ideally across omnichannel businesses
• Demonstrated experience conducting competitive analysis and product benchmarking
• Strong business acumen, including building business cases, forecasts and pricing recommendations
• Working knowledge of claims substantiation and regulatory considerations for structure/function and/or cosmetic claims (FDA, FTC & NAD)
• Experience writing product, creative and copy briefs that drive clear, on-strategy work
• Ability to translate complex scientific and technical information into consumer-friendly language
• Highly organized and detail-oriented; thrives managing multiple projects and shifting priorities in a fast-paced environment
• Advanced Excel and PowerPoint skills; SPINS, Circana or Amazon data experience a plus
• Excellent written and verbal communication and cross-functional collaboration skills

Salary and Perks

Pay range: $120K - $130K

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA/HSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Free meditation app membership (Headspace)
• Free monthly Nutrafol subscription
• Pet insurance discounts and benefits

About Nutrafol

Hair wellness from within.