Sr. Product Manager - B2C and Events

ABOUT US

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.

To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.

Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

OUR PEOPLE

With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

OUR IMPACT

Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We're proud to be a part of that.

ABOUT THE TEAM

The B2C/Creators Product team at HighLevel is focused on building and scaling a world-class learning experience for our customers and their audiences. The platform currently serves over 1.1 million monthly active users, making it one of HighLevel's most widely adopted products. This role offers a unique opportunity to operate at scale while solving B2C-style learner experience problems within a B2B2C product ecosystem.

Events is one of the newest products in HighLevel's Memberships suite, currently in beta and being built from the ground up. It gives our customers a native way to create, publish and sell events — in-person, online and hybrid — with ticketing, RSVPs, paid and free registration, and attendee management, sitting directly alongside the contacts, communities, courses, credentials and automations they already run their business on. Organizers build and run their events from the Memberships admin; attendees live the whole thing inside Client Portal, next to the courses, communities and credentials they already sign in for.

WHAT YOU'LL DO

• Own and Shape the B2C & Events Roadmap Partner with product leadership to help shape and execute the roadmap for HighLevel's B2C platform, serving 1.1M+ monthly active learners, with a focus on engagement, completion, and retention in a B2B2C environment.
• Close the Table-Stakes Gap, Then Go Past It – Know the category cold. Get the expected capabilities right — ticket tiers, promo codes, capacity and waitlists, recurring and series events, refunds, embeddable widgets, calendar sync, wallet passes — and then decide deliberately where we go further than the incumbents rather than matching them feature for feature.
• Take Events from Beta to GA – Own the beta exit criteria: the quality bar, the reliability bar, the feature completeness, and the adoption and revenue signals that tell us this product is ready to be sold broadly. Drive the program that closes those gaps.
• Build Ticketing, Checkout and Payments – Lead paid, free and RSVP event types, multi-tier and multi-currency ticketing, checkout conversion, discounts, taxes, refunds and payouts — with the precision and trust a revenue-bearing flow demands, and with fee and payout terms that are a reason to choose us rather than a reason to resent us.
• Give Organizers Ownership of Their Audience – Build the capability that most defines us against the category: every registration flows into the organizer's own CRM, segmentable, automatable and theirs to keep. Turn attendee data ownership from a talking point into the product's most obvious advantage.
• Own Event-Day Operations – Events are judged on the day they happen. Own check-in and QR scanning, offline resilience at the door, guest lists and comp tickets, on-site sales, capacity enforcement and the operational tooling organizers depend on when things go wrong in real time.
• Own the Attendee Experience in Client Portal – Client Portal is where the attendee side of Events lives, and you own it: how members find what is on, register and check out, hold their tickets, receive reminders and joining links, attend in person or online, and look back at what they have been to. Deliver that journey across both web and mobile, make events feel native to the portal rather than bolted onto it, and hold a phone-first bar throughout.
• Drive Distribution and Discovery – Shape how events get found and filled: SEO-ready event pages, social and…