Senior Manager, Retention Marketing, Ads and DoorDash for Business

About the Team

DoorDash’s Ads team is at the forefront of revolutionizing how local businesses reach and engage with customers. As one of the fastest growing and most dynamic parts of our business, the team is dedicated to building innovative advertising solutions that empower our partners to achieve their business goals while delivering value to consumers.

The Ads team is a close-knit group that values collaboration, creativity, and a results-driven mindset. The team works cross-functionally with Sales, Product, Engineering, and Analytics to drive business growth and customer success. If you’re passionate about advertising, eager to work on cutting-edge technology, and excited to build something from the ground up, we invite you to join us!

About the Role

DoorDash is looking for a Senior Manager, Retention Marketing to own lifecycle strategy for our merchant advertisers. You will lead a team responsible for keeping merchants engaged, growing, and spending through data-driven, segmented lifecycle programs that improve outcomes for merchant advertisers. As a key member of the Ads team, you will play a pivotal role in shaping the future of our advertiser retention strategy and ensuring merchants continue to see value in advertising on DoorDash.

This is an opportunity to make a significant impact on our merchant advertising business. You will lead the strategy for retaining merchant advertisers, including lifecycle programs, campaigns, and experimentation that improve outcomes for our advertisers over time. You will work cross-functionally with Sales, Product, and Analytics teams to ensure that our retention efforts are aligned with business objectives and that we are delivering value to our merchant advertisers.

You’re excited about this opportunity because you will

• Lead the Retention team, partnering with Ads Marketing, Product, Sales, and Analytics to develop and execute a lifecycle strategy that drives merchant advertiser retention and growth
• Own the lifecycle strategy for merchant advertisers, building segmented, data-driven programs that drive product adoption, engagement, and spend for the largest, most strategic advertisers on the platform
• Analyze lifecycle performance and share insights, identifying opportunities to improve advertiser retention and growth, and communicate results to the team and key stakeholders
• Design, launch, and optimize multi-channel retention campaigns, leveraging email, in-app messaging, and webinars to drive advertiser outcomes
• Build, launch, and optimize retention programs that drive increased engagement and spend from the largest, most strategic advertisers
• Develop lifecycle KPIs and reporting, building dashboards that allow the team to track and measure retention efforts and share insights with stakeholders
• Drive experimentation and testing, using data to identify and prioritize opportunities to improve retention and growth
• Partner with Product teams to influence the product roadmap, ensuring that our retention efforts are aligned with product strategy and that we are building features that drive advertiser outcomes

We’re excited about you because you have

• 8+ years of experience in retention, lifecycle, email, or CRM marketing, with a track record of driving business outcomes through marketing programs
• 4+ years of people management experience, leading high-performing teams in a fast-paced environment
• A strong understanding of lifecycle marketing and CRM strategy, including customer segmentation, journey mapping, and lifecycle programs that drive retention and growth
• Deep experience in marketing technology and marketing automation tools, including platforms like Braze, Marketo, or Salesforce Marketing Cloud, and the ability to leverage data to drive decisions
• Experience designing and building lifecycle programs, including email, in-app messaging, and webinars, that improve advertiser outcomes
• Strong analytical skills and a deep understanding of marketing performance metrics, with experience leveraging data to inform strategy and measure impact
• Experience working cross-functionally with Product, Sales, and Analytics teams to build and execute marketing programs that drive business outcomes
• Excellent communication skills and the ability to share insights with stakeholders across the organization
• Strong project management skills and the ability to manage multiple projects simultaneously in a fast-paced environment
• A customer-centric mindset and a passion for delivering value to merchant advertisers

Why You’ll Love Working at DoorDash

We are leaders: Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.

We are operators: We believe the only way to predict the future is to build it. Creating solutions to lead our company and our industry is what we do on every project, every day.

We are learners: Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute. We are committed to learning and implementing what is best for our customers, merchants, and Dashers.

We are one team: The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.

We are the best of the best. We believe that the best products are built by the best teams. We hire the best people, and we invest in them to ensure their growth and success.

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you…